SPECIAL OFFER: Fruchocs upsize with every website booking for The F Factor on Wed Aug 21 and Sat Aug 24!


Flamboyant Adelaide food only locals know about! Fruchocs, frog cakes, fritz… an unusual assortment of treats

$40 Adult | $35 Child (ages 5-15)
Photo Friendly 1 hour 30 minutes Wed 9am | Sat 2pm

The F Factor: food tour

SPECIAL OFFER: In honour of Fruchocs Appreciation Day on Friday August 23, you’ll receive a Fruchocs upsize (from a 35g pack to a 150g pack) as part of your goody bag at no extra cost! This is only for bookings off our website for tours on Wednesday August 21 and Saturday August 24!

If you’ve visited before, you’re a huge foodie, or you just want something authentic to do in Adelaide, we have you covered.

Join us for a 90-minute tour around the centre of Adelaide, where you will learn about the local treats of South Australia. Embrace the vibes of the Adelaide Central Market, and get lost in tastings of South Australian-made products (the city’s best fritz, chocolate and frog cakes). Then, take away treats in a goody bag that will linger in your memory forever, and use our other gift to you – a foodie recommendation list – to further explore the food scene of Adelaide! A little more insight can be found here.

Suited well to sweet-tooths, this is a fun, unique Adelaide walking tour about the city’s love for quirky food. Walk away knowing more about Adelaide than the average traveller!


Wed: 9am Sat: 2pm

Meeting Point

Haigh's Chocolates, Adelaide Arcade (Grenfell St side)


*Not suitable for gluten free/vegans. Vegetarians will only skip one meat sample, which contains pork.

*Bookings are essential and close 24 hours prior to the event.

*This tour can also be done at other times on request, so please contact us to enquire.

*This itinerary runs in reverse order on Saturdays (starting at Adelaide Central Market and finishing at Haigh’s Chocolates Adelaide Arcade), and will be confirmed at time of booking.


A glimpse of what's included

Haigh's Chocolates
Sample what we know to be Australia’s finest chocolate, and learn about the rise of the Haigh family to confectionery prominence. Rich in history and flavour, Haigh’s is adored for good reason
Balfours Cafe
Learn about local love for footy pies and frog cakes, and understand Adelaide’s friendly rivalries for bakery supremacy. It’s too easy to go back for extras later
Adelaide Central Market
Discover where you can find fritz as you get introduced to the sights and smells of Adelaide’s food mecca on this final stop. This is high on every visitor’s Adelaide to-do list, so make sure to continue exploring after the tour is complete

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